Benefits of our course:
- Take the course from the comfort of your home or office worldwide.
- Live class, see and hear your instructor live.
- Become a part of an international classroom experience. Interact with fellow minded creative students.
- Complete the course with a full portfolio of designs you have created during the course, which will showcase your mastery of Photoshop, Illustrator and Indesign.
In this course, you’ll establish a firm foundation for taking on professional design work. You’ll gain insights from industry veterans and explore the challenges of professional design. The course also provides you opportunities to hone your design process, as you research each project, develop concepts, work with constructive feedback, and create quality pieces for your portfolio.
The following topics will be covered:
- Develop graphic design work and concepts based on professional approaches and techniques.
- Learn proper usage of color within your designs
- Select and set typography to communicate a specific message in logo designs and page layouts.
- Learn how to develop cohesive logos and corporate identity.
- Create organized and expressive catalog, brochure newsletter and direct mail layouts
- Design and develop a complete advertising campaign.
- Create one and three-dimensional product packaging designs.
- Organize work for use in physical and digital design portfolios.
- Develop an understanding of how to manage the graphic designer/client/vendor relationship, including promotion and billing.
Graphic Design Theory
We explore elements of design, such as line, shape, space, texture, value and color, as well as describing the principles of design which are movement, emphasis, balance and unity. Explore Gestalt theories.
Color Theory
Understanding color requires that you understand its systems, interaction—even a bit of physics! This course deals with the abstract language of color. We’ll discuss basic color principles, terminology, and applications, with an emphasis on manipulating color.
Fundamentals of Typography
Through interactive lectures and hands-on exercises, you’ll learn how to classify typefaces and use them creatively.
Packaging Design
In this course, you’ll learn the art and craft of package design. You’ll experience how to design packages for a wide variety of projects. Key course concepts will include seeing and designing in three dimensions, , designing for target markets, playful design and product lines. Portfolio projects range from low end to high end packaging.
Advertising Design
In this course, you’ll learn the principles of the advertising design from both a creative and a business perspective. Case studies from print and web showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication.
Class projects include ads for newspapers, magazines, subways, and transit/outdoor applications, and direct mail. Use this course to build your portfolio and address concepts that every ad designer should know.
Branding and Identity
Explore through case studies the essential skills required to design logos, and corporate identity materials. You’ll be designing or redesigning company identities for both existing companies and newly established businesses.
Communication Design
How do you succeed as a graphic designer? learn how to conceptualize projects, create balanced layouts, distill complex information, and motivate your audience. Explore and apply approaches to color and composition in design.
In this advanced, hands-on course, you’ll build skills for the toughest graphic design projects. Class assignments can range from catalog layout, book cover design, and brochure design.
Print Production
To manage a print job effectively, you must understand how printers work, how to communicate with them, and how to identify the best design solution for your budget.
Tired of learning the hard way? In this course, you can learn the technical fundamentals of producing professional-looking print publications. Through detailed lessons and hands-on exercises, you’ll learn what you need to know at every step of the printing process. You’ll learn to choose file formats and fonts, specify or separate colors, and manage the different phases of the final production workflow.
Graphic Design Portfolio
If you’re entering the workplace or embarking on a new phase of your career, you need to make a memorable impression in today’s competitive marketplace. Your work will be individually reviewed, and specific recommendations made to upgrade and strengthen your portfolio. You’ll design your own identity, stationary and business cards, explore conventional and unconventional ways to promote yourself.
Some additional course details
> Homework and portfolio projects with in-depth in class and personal instructor critique which includes design tips and tricks customized to your design level, by qualified professional design instructors.
Learning at the Bold Edge was fast paced, detailed, and informative. Features of the program such as practical homework assignment and video feedbacks proved very helpful. Malkie’s expert knowledge and clear teaching ability enhanced my skills in the Adobe programs.
Mushky G.
The Bold Edge is a perfect setting for any budding graphic designer. As an Educational Coordinator, and Teacher – Malkie ensures that each student is learning, progressing, and expressing their creativity thru the available creative media – ie Adobe programs. Malkie’s patience, expertise and vast knowledge in the graphic design arena is what makes the Bold Edge the successful place it is! I took the courses a number of years ago, and Malkie is still available for me all the time! She gives it her all!
Leah B.
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